India is not one market. We work it region by region.
Rent structures, consumer behaviour, mall quality and partner availability change every few hundred kilometres. Our coverage is organised around those differences rather than around a national average.
Velurexis Group
India expansion, structured for execution.
North India
Delhi NCR, Punjab, Haryana, Uttar Pradesh, Rajasthan, Uttarakhand
Mature mall infrastructure in NCR alongside fast-growing tier 2 high streets across the plains.
West India
Maharashtra, Gujarat, Goa, Madhya Pradesh
India's deepest premium retail demand, with strong tier 2 industrial-city catchments behind it.
South India
Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala
High organised-retail penetration and a mall-led format preference in the major metros.
East & North-East
West Bengal, Odisha, Bihar, Jharkhand, Assam and the north-eastern states
Under-served by national brands relative to population, with high-street formats leading entry.
Central India
Chhattisgarh, Vidarbha, eastern Madhya Pradesh
Emerging corridors where early entrants secure the best frontage at pre-escalation rents.
Tier 2 & Tier 3 Corridors
Nationwide, across all zones
Where most incremental organised-retail growth now originates, and where partner quality is decisive.
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States covered in scope
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Union territories
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Regional coverage zones
Metro proves the format. Tier 2 and tier 3 build the network.
Metros validate the concept and carry the brand's flagship expression, but their occupancy costs punish weak conversion. The tier 2 and tier 3 corridors offer better rent-to-revenue ratios and less competitive density — provided the partner is right and the catchment genuinely supports the price architecture.
Which regions should carry your first phase?
We rank your candidate markets and sequence them against capital availability and operating bandwidth.