Six stages, each with an output you can act on.
Our engagements are structured, time-boxed and gated. You know what is being produced, when it arrives, and what decision it supports.
Velurexis Group
India expansion, structured for execution.
01
Weeks 1–2
Discovery & Diagnostic
We start with the brand, not the map. Product, price architecture, margin structure, current retail footprint and expansion intent are assessed to establish what India can realistically absorb.
Outputs
- Brand readiness assessment
- Expansion intent brief
- Constraint register
02
Weeks 2–5
Market & Model Assessment
Category demand, competitive density and catchment quality are mapped across candidate cities. Each market is matched to the ownership model that fits its economics.
Outputs
- City prioritisation matrix
- Model fit per market
- Unit economics baseline
03
Weeks 5–8
Expansion Blueprint
The strategy becomes a plan: store count by phase, capital requirement, format mix, partner profile and the commercial terms that govern the network.
Outputs
- Phased rollout roadmap
- Capital plan
- Partner and commercial framework
04
Ongoing
Partner & Site Mobilisation
Partner pipelines are built and vetted while sites are shortlisted and negotiated in parallel, so a signed partner meets an approved site rather than waiting for one.
Outputs
- Vetted partner shortlist
- Site evaluation dossiers
- Negotiated commercial terms
05
Per store
Launch Execution
Fit-out, licensing, staffing, inventory, training and launch marketing run on a single critical path with milestone governance and one accountable owner per workstream.
Outputs
- Store opening plan
- Compliance pack
- Launch campaign and training completion
06
Post-launch
Performance & Scale
Stores are reviewed against the model that justified them. What works is codified into the playbook; what does not is corrected before it is replicated.
Outputs
- Store scorecards
- Network audit cadence
- Updated expansion playbook
One accountable owner per workstream, one critical path.
Expansion programmes fail in the seams — between the licensing consultant, the fit-out contractor, the staffing agency and the marketing team. We run them on a single milestone plan with weekly readiness gates, so slippage is visible before it becomes an opening delay.
Stage one begins with a conversation.
The discovery diagnostic tells you whether India is viable for your brand now, later, or under a different structure than you assumed.