Services

Seven capabilities. One expansion outcome.

Engage a single capability where you have a specific gap, or the full programme where you need an India network built end to end.

Velurexis Group

India expansion, structured for execution.

Capabilities

What we do

Each capability is delivered against defined outputs, with named owners and a fixed review cadence.

Market Entry Strategy

Where to enter, in what sequence, and under which ownership model — grounded in catchment economics rather than instinct.

Category and competitive landscape assessment across target cities
City and micro-market prioritisation matrix with tiering logic
Format strategy: flagship, high-street, mall, shop-in-shop, outlet

Franchise Partner Recruitment & Vetting

Structured sourcing, financial vetting and cultural screening of franchise partners — because the wrong partner is more expensive than a delayed launch.

Ideal partner profile definition by market tier and format
Multi-channel partner sourcing and qualified pipeline management
Financial capacity, liquidity and funding-source verification

Site Selection & Retail Real Estate Advisory

Catchment analysis, footfall assessment and lease negotiation support across malls, high streets and emerging retail corridors.

Trade-area and catchment profiling for shortlisted sites
Footfall, co-tenancy and adjacency quality assessment
Mall versus high-street versus emerging-corridor comparison

Store Rollout & Operations Setup

From signed lease to opening day: project governance, vendor management, inventory readiness and retail operating rhythm.

Store opening critical-path plan and milestone governance
Fit-out, visual merchandising and vendor coordination
Inventory planning, replenishment and assortment setup

Legal, Licensing & Compliance Advisory

Franchise agreements, statutory registrations and trade licensing coordinated with qualified professionals so expansion stays clean.

Franchise agreement structuring inputs and commercial schedules
Territory, exclusivity, term and renewal framework design
Trademark and brand-usage protection coordination

Marketing, Branding & Launch Support

Brand adaptation for Indian consumers, launch campaigns per catchment, and the local marketing playbook franchisees actually follow.

Brand positioning adaptation for Indian consumer segments
Store launch campaign framework by catchment type
Local-area marketing playbook for franchise partners

Training & SOP Development

Operating manuals, service standards and staff certification that make store quality repeatable across every partner.

Store operations manual covering opening to closing routines
Customer service, grooming and selling-ceremony standards
Inventory, shrinkage control and cash-handling procedures

Scoping

Not sure which capability you need?

Describe the situation — a stalled rollout, an unproven market, a partner pipeline that isn't converting — and we will tell you what the actual constraint is.

Talk to an advisor

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